Now, this is an ultra-specific audience, and notice it was not just “Young women.” Let's say that you want your podcast to target 18-24-year-old women in Memphis. It's what stands between your project becoming successful or failing. Why it’s super important to get the audience right The target audience is the people that form the base of the pyramid and hold everything up together. They are the people you want to touch with your programming. Well, their programming appeals to older people, who also want to learn and grow as they are being entertained.ĭoes it mean that you exclude other people? Well no! The target audience is the people that you want as your biggest fans. Radio 4 targets the 35 to 54-year-old segment, who make up about 24% of their listeners. For instance, the objective of Radio 4 is “To be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programs.” While many women may find the show entertaining, you may be after 30 to 40 year-olds moms with past careers in the education sector.Īdditionally, the target audience should be in line with the program's objectives. Be wary of having a general target.įor instance, your program can't simply target women. Or a cooking podcast targeting people who love to cook. For instance, Christian radio stations target fellow believers.Īn internet radio station may also target people based on their geographic location, profession, income, age, or interest.Ī good example is a Jazz station targeting jazz lovers. It may be people that share similar beliefs. Let’s get started: So, who is the target audience?īasically, it's any person you want to reach with your YouTube show, podcast, or internet radio station. This activity can also help you refine your objectives.
That's because you can't appeal to everyone.Īnd if you try to do so, you'll end up without a definite audience. Knowing your target listener is a very important part of creating a winning radio station or podcast.
0 kommentar(er)
